Do International Marketing Strategies help Multinational Firms achieve Dissertation

Do International Marketing Strategies help Multinational Firms achieve competitive advantage - Dissertation Example The new development of globalization and multinational firms has created a gap in building a different framework for businesses that are working toward expansion at a global level. However, the demand to work into a new form of competition is continuing to create a different understanding of what is required for businesses that are looking for an established presence at an alternative level. The multinational presence that is currently a part of many businesses is one that has led to several new dimensions of conducting business through the internal and external environment. Politics, culture, social viewpoints and the economy are some of the dimensions that are causing businesses to change the approach of working into new regions of the world. This research will examine the model of Unilever, a multinational firm that has successfully established a reputation in Pakistan. The business will work as a microcosmic model that determines how businesses can create strategies, models and m arketing components that assist in meeting the needs of different regions of the globe. Table of Contents 1.0 Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..6 1.1 Aims and Objectives†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..7 1.2 Statement Problem†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.8 1.3 Significance of the Study†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.10 2.0 Literature Review†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.11 2.1 Emphasis of Globalization†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...11 2.2 Definition of International Strategies†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...13 2.3 Types of Marketing Strategies†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦14 2.4 Performance Measures of Culture†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...16 2.5 Political Performance Differences†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...19 2.6 Economic Performance†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦22 2.7 Current Factors in International Marketing†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.27 3.0 Methodology†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦30 3.1 Timeline†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...33 3.2 Limitations of the Study†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...35 4.0 Analysis and Results†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦37 4.1 Qualitative Resultsâ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...37 4.2 Quantiative Results†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..42 4.3 Analysis of Results†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..44 5.0 Future Research and Recommendations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..46 6.0 Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...47 Bibliography†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..49 Index of Images Image 1  : Hofstede’s Dimensions of Culture†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.19 Image 2: Multi-tiered Strategy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...21 Image 3: Double – Helix Model†¦Ã¢â‚¬ ¦

Art and Human Nature Essay Example for Free

Art and Human Nature Essay When discussing art it has continuously been examined how much it is applied to human nature. In The Art Instinct by Denis Dutton he spend an entire chapter discussing the colorations between the two. Art can be seen in human nature through its history, it’s comparison to language, and its creation from humans through genetics and their tendencies. Language has always been considered a part of human nature. All culture through all ages has some manner of language. Though it changes throughout the world with over six thousand known types, the universal ability to communicate is unquestionable â€Å"Despite vocabulary and surface grammar differences †¦ languages are never mutually incommensurable †¦ This is possible because language structure is shared across cultures and because languages are ties to universal prelinguistic interests, desires, needs, and capacities (30). Language is cross-cultural and though the mannerism and speech are different they are all inherent in their ability. At the same time one cannot argue that each language and gesture changed throughout the different culture. This is how language can be considered so universal in human nature. Art can be said to have the same universality of language. Like language it has transcended through all cultures and history. Different cultures all express them in a different way, and though everyone doesn’t necessarily understand all others cultures art, it is still a human universals. Also like language, art has the innate ability throughout all societies. Art in many way is very comparable to the human nature of language â€Å"The field of natural languages resembles the field of art considered cross-culturally: both exhibit an interplay between, on the one hand, deep, innate structures and mechanisms of intellectual and emotional like and, on the other hand, a vast ocean of historically contingent cultural materials† (31). With these many colorations art appears essentially connected to human nature. This thought that art has coloration with human nature has been around throughout history. Plato though rejected art as a form of knowledge, he still admitted it connection with nature. He saw art as an imitation of nature, which was already the imitation of the Forms, which make up our true reality. This he felt was disillusion, which brought out the worst customs of human nature. Either it represented a misleading view of our world in the sense of the beauty always found in art, but not in true reality. Or that it feeds our most basic instincts From a Platonic point of view, much of the violent entertainment offered by dramatic form – from the theater of the Greeks to the violence and animal passions of today’s entertainment media †¦ For Plato, the arts at their worst are bad for the soul because they engage and reward its basest elements (32). Though you sense that Plato fears the dangerous of the arts, this is only because he admits the inherit nature of it. Aristotle however has quiet a different opinion of art. He realized that with the variety in art it provides awareness into the human condition. In his works on drama and poetry he demonstrates that impact that art has had throughout the culture and history of his own society. Also he argues for the natural tendency that mankind has to represent themselves with art expresses the innate nature of it â€Å"Human beings are born image-makers and image-enjoyers† (33). Though the idea behind art and its connect between human nature is not always the same, it has existed during the course of history. Like art, human nature itself has been questioned on wither it is truly natural or has evolved over time and cultures. With the evolution of man many of human instincts has developed over time. Natural selection over thousands of generations have helped hones many skills needed to survive throughout mankind’s existences. These effects over many generations can be considered part of what makes up human nature â€Å"pressure over thousands of generations can deeply engrave a physical and psychological traits into the minds of any species (42). However it can also be argued that much of natural instincts come from our social nature. There is always the inherent hunter-gather sense that all humans have, but on the other side are the social tendencies we all have in common Human beings, for example, are curious about their neighbors, like to gossip about them, pity their misfortunes and envy their successes. People everywhere tell lies, justify and rationalize their own behavior, exaggerate their altruism. Human beings like to expose and mock the false pretentions of others. They enjoy playing games, telling jokes, and using poetic language (45-46). This social nature can be seen as innate within all cultures. Both this and genetic predispositions of humans is what human nature is derived from. This is where Dutton true argument comes full circle. Human nature no matter its origins is what makes up humans and all that they create. With our natural instincts we developed many tendencies, and theories. Our history as humanity we have gone through many things such as survival, not only those from the environment, but from the social forces that surrounds us. All of this is what truly makes up human nature, and from all this is where we create art. This is what makes humans what they are, and with that what they feel inspired to create no matter the culture and its form of art. This is how he reasons that art is human nature â€Å" eventually produced the intensely social, robust, love-making, murderous †¦ knowledge- seeking, arguing, clubby, language-using, conspicuously wasteful, versatile species of primate we became. And along the way in developing all this, the arts were born (46). Since art is derived from all that is human nature how can itself not be human nature. Through its colorations with language, the history, and the effects that human genetics and social tendencies have had art can be considered to be a part of human nature. Art like human nature has transcended throughout all of mankind’s existence. Wither art will ever be considered a part of human nature, its impact on humans not only through history but culture cannot be denied. Dutton, Denis. The Art Instinct: Beauty, Pleasure, Human Evolution. Array New York: Bloomsbury Press, 2009.

The Readiness of Children to Step into the Classroom :: Child Development Education Psychology Essays

The Readiness of Children to Step into the Classroom Are parents ready to red shirt there children? No, I’m not talking about sports but kindergarten. Many parents are facing the issue of whether or not their children are ready for the big step into the classroom. Before entering kindergarten children need to develop their perceptual skill (depth perception). As humans we need depth perception for detection, discrimination, and identification of objects. Depth perception is a difficult topic to access due to the fact that the world is three dimensional and human visions are two dimensional. When transmitted to the brain, an image on the retina is not a picture; rather it is a pattern of nerve impulses, aroused by a light pattern that terminates in the visual area of the cerebral cortex. Through some activity of the occipital lobes of the cerebral cortex, human beings apparently perceive the external world in a three-dimensional manner that is correlated with the retinal-image pattern in some orderly manner. Psychologists are particularly interested in the cues which enable people to perceive depth and distance. Stimulus patterns for arousing a depth experience occur when individuals are given specific cues. The cues may be monocular, effective when using one eye as well as two, or binocular, requiring the usage of both eyes. The cues may also be psychological, depending only on the visual image, or physiological, originating from the structure and movement of the eyes. In this paper I will explain perceptual development and how it relates to animals, infants, and blind infants. Infancy is the period of life in which development occurs most rapidly. Development occurs in a variety of different ways and has been categorized with the study of infancy into physical, motor, and perceptual development. Each of these forms of development occurs simultaneously and progress in each facilitates the progress of the other. There are many studies I will assess to further explain how they contribute to explaining the development of perception. In developing direct perception one must be able to directly perceive what the objects and surfaces in the environment are perceived as an action of affordances. An example of an affordance is stair climbing. Walking down a flight of stairs as an 18 month and adult are different. As an individual grows, perception of affordances might change. When climbing the stairs a person must be able to judge leg length to judge how they climb the stairs.

Life Without Internet

Many people say that the Internet is the most important invention ever. Do you agree or disagree with this and if not, what do you believe to be more important? Use specific reasons and examples to support your opinion. What Like Would Be Life Without Internet? Many people say that the Internet is the most important invention ever, and I definitely belive that it is true. Since the first artificial satellite, the Sputnik, was launched to the space, the world has never been the same. Nowadays computer is so affordable that in every home you can find one. What is more, the Internet connects people all around the world, and allow to make on-line businesses transactions and prove a special kind of education. Computers did not exist a century ago and people had happy lives without them . Nowadays, we take computers for granted and nothing can exist without them . Life would stop without computers. You wouldn’t even think how many common products are operated by computers. Our cars, microwave ovens, wristwatches and thousands of other gadgets. Appearing the Internet you can search on www – means World Wide Web – for information when you have to some. There are millions of websites storing an endless number of data. You can find many dozens of information about everything on the Internet. E. g. History, Animals, Plants, Nature, Music,famous people etc. There are countless of services available on the net. What is more you can download music, films, listen to foreign radio stations, play games, read and subscribe newspapers and magazines and you can even purchase or sell various products , order food,. In addition you can transfer money through the Internet, and learn languages on-line on several web pages and practise English because most users speak the language. You can keep in touch with friends or other people from other countries to write them e-mails if you have an e-mail access and it is very fast . The list is endless, and I honestly like to use it because as I have experienced I always get to useful information through the Internet ,e. g. practise my English and gain knowledge about healthy life. And luckily, I also have some good experience in connection with buying products on the Net. Thus, it always contributes for my life with a beneficial way. In conclusion, the above mentioned reasons I strongly believe that it is evitable nowadays to use the Internet. All in all besides entertainment using Internet is not only a pleasure pastime but also a way of education and also a workplace which let us to live a more convenient life. If you have a small laptop or a notebook that you can take anywhere , it is like an office in your briefcase,and it is very comfortable and saves you a lot of time. And if you use it only with awereness and only for its advantageous and positive aspects than you will be sure that it serves your development for a better life.

This Way to the Gas, Ladies and Gentlemen

â€Å"It is that very hope that makes people go without a murmur to the gas chambers, keeps them from risking revolt, paralyses them into numb inactivity†¦ hope that breaks family ties, makes mothers renounce their children, or wives sell their bodies for bread, or husbands to kill. † (122) â€Å"This Way to the Gas, Ladies and Gentlemen† by Tadeusz Borowski displays how survival and death have a close relationship. With an absence of morality Tedeusz becomes a key component to the executor’s effort. The overturn of values and an uncertain hope by the personal view of Tedeusz reflects on how the civilization as a whole is suffocated by Nazi control. It is essential to endure these issues in order to survive. The narrator Tedeusz slides into survival mode with a unique role in the camp, he witnesses and describes the complexity of survival and hope in the camp. He arrives at Auschwitz as a â€Å"political† prisoner when the policy on extermination changes, three weeks earlier â€Å"Aryans† stopped being sent to the gas chambers, with that he wedges himself in the middle of the hierarchy. With that, he does not live as a prisoner and does not endure the daily tasks as bad as most. He becomes one of the experienced, well-adjusted, completely institutionalized inmates. For him everything is a matter of sheer practicality, and people who refuse to cooperate with the necessary politics of camp life deserve not pity but contempt. The Canada men â€Å"carry [the babies] like chickens† (116), showing their surrender to the system of the Nazis. He is a victim collaborating in crime; immunized against the evil that surrounds him; able to find a fairly comfortable situation. His tone is one of moral indifference; he views the murdered people and the ones dying of starvation from a distance, without compassion, with scorn even. In â€Å"Auschwitz, Our Home,† one of the short stories in the collection, the narrator exclaims, â€Å"Never before in the history of mankind has hope been stronger than man, but never also has it done so much harm as it has in this war, in this concentration camp. We were never taught how to give up hope, and this is why today we perish in gas chambers. â€Å"(122) He is confronted by a world where the future is unknown. It plants an insightful thought of the working world. The writing portrays in such a brutally honest tone it forces us to confront the world and our understanding of human nature. In Auschwitz the odds are against survival what happens when we are confronted by a world where a future is not certain. We are asked to reaffirm our beliefs and the foundation for our beliefs. Does hope motivate us to action, or in essence of the text, does it paralyze our belief system and make us less likely to act for survival? Some characters that came off the trains showed yes some showed no. One character in particular bravely makes a decision right from the train. â€Å".. And over there is the gas chamber: communal death, disgusting and ugly. And over in the other direction is the concentration camp†¦ more hideous, more terrible than death†¦ I know, she says with a shade of proud contempt†¦ She walks off resolutely in the direction of the trucks. † This is a dignified act; she is unafraid to stand up for her values. On the contrary, a woman is numbed by the choice she must make, â€Å"She is young, healthy, good-looking, she wants to live. But the child runs after her, wailing loudly: ‘Mama, mama don’t leave me! ’† (43), she sacrifices her morals for a hope of survival with a tragic innate act. The novel also exhibits how hope gets in the way for survival. Every aspect of civilization is devalued so that everyone is under the same system created by the Nazis. Incomers remind the prisoners of their lost values and show a glimpse of the outside world, they are then treated with resentment and disgust. The Nazis and the prisoners feel better than the incomers and quickly reject them and their system of values in forms of anger. The Canada men â€Å"brutally tear suitcases from their hands, impatiently pull of their coats† (118). As a â€Å"woman reaches down quickly to pick up her handbag. A whip flies, the woman screams, stumbles, and falls† (115) the narrator says, â€Å"I don't know why, but I am furious, simply furious with these people-furious because I must be here because of them. I feel no pity. I am not sorry they're going to the gas chamber. † (116) the prisoners feel anger toward the incomers because â€Å"the easiest way to relieve your hate is to turn against someone weaker. † (116) Even the prisoners feel no sympathy for the incomers because the outside and inside worlds of the camp do not mix; only one world can exist. Since a civilization is based on pure values, these values must be united as one. â€Å"If the dead are wrong and the living are always right, everything is finally justified; but the story of Borowski’s life and that which he wrote about Auschwitz show that the dead are right, and not the living. † (26) To endure the derailed moral value in the camp, one must live in savagely, in each present moment and with faith to survive. By way of justification and structure Tedeusz and others learn that survival and death are in close association.

Tyrannosaurus Rex essays

Tyrannosaurus Rex essays As soon as I made it up the basement stairs of the Milwaukee Public Museum and into the foyer, memories began to flood my mind of familiar displays I looked upon as a little kid. I had forgotten the size of the museums oversized rooms and mammoth hallways that shelter so many colorful displays. Scenes of American Indian life preceding the city of Milwaukee, butterflies from every color of the spectrum and rare antiquities as old as King Tut himself. I immediately began visiting display after vibrant display looking for the things I remember to write about for my description paper. After about ten displays on American Indians it hits me and I remember, Tyrannosaurus Rex and the dinosaurs. I detoured my visit and traveled directly to the pre-historic reptile display. After bobbing and weaving through what seemed like fifty infant strollers and one hundred day dreaming children I reached my destination. A skeleton of a 41 million year old Stegosaurus was at the entrance to usher in visitors to this Jurassic jungle. The mood was established by walking on a stone path inside of a murky cave with stalactites reaching down to touch the top of my head. To each side of the trail were small presentations on gems and fossils but nothing as attractive or immeasurable as the display I was looking for. Stone after stone, rock after rock I began to think it was impossible to get to what was the climax of the whole dinosaur exhibit. Then I heard it. Softly at first, but with my pace beginning to quicken, the noise became more and more amplified. It was the mighty piercing roar of the real king of the jungle, T-Rex. Once my ears were able to overcome the dominant blare of his majesty, threatening sounds of rolling thunder and crashing lightning befall from the ceiling above. An orchestra composed by crickets play sporadically in the background. A light rain patter falling on everything in its path creates the rhythm. In the ...

Charector Analasys Into the Wild essays

Charector Analasys Into the Wild essays There have been many judgments made about Chris McCandless many of these judgments have been made in the last paragraph of the authors note. These judgments vary some people admire his courage. However many people believe that he was incredibly reckless for his actions. There has been an overwhelming number of circumstances that have shown that McCandless was reckless with his actions. There has also been situations that show McCandless has been extremely naive to believe that he could possibly be entirely self sufficient. Throughout his adventures McCandless has shown time and time again how he has blind to the real world McCandless has been stuck in his own world. His own world has proven to be fatal. Chris McCandless has shown to the world his reckless abandonment through his adventures. This raises the question how can a person be so crazy to be quit frank. There has been many situations that show this, for example who In their right mind would aimlessly get in a car with a stranger on many occasions for example McCandless has gotten into the car with a number of strangers one of these strangers being Jim Gallien. Jim had been driving along a highway when he seen no other than McCandless. McCandless was hitchhiking witch is not only dangerous it is illegal. It had been snowing when McCandless had been aimlessly walking down the highway. Jim Gallien states He didnt appear to be very old: Eighteen, maybe nineteen at most. A rifle protruded from the young mans backpack. this clearly shows that McCandless has been extremely dangerous with his actions he went as far to carry a counseled weapon. This is not actions of somebody who should be looked at as courages and admirable. McCa ndless should be looked at idiotic and dangerous not only to himself but dangerous to the people he encounters as well. McCandless as an individual on the other hand can be looked as a confusing individual he has a sense of ...

Familiarize with and Habituate to

Familiarize with and Habituate to Familiarize with and Habituate to Familiarize with and Habituate to By Maeve Maddox A reader wonders about the usage in the following invitation to a website: Come in, familiarize yourself to our site, ask questions and read our stories. She asks, â€Å"Shouldn’t that be ‘familiarize yourself with our site’?† Yes, the idiom is â€Å"familiarize with.† Since the 1880s at least, the usual preposition to follow familiarize has been with, not to. Here are recent examples of contemporary usage: Employees should take time to familiarize themselves with these policies as a violation of the policies may result in disciplinary action, up to and including removal. All students are expected to familiarize themselves with the following information, available on the York University Senate Academic Standards. If you are a new Intern, you must spend some time at the office (any of the offices will do) to familiarize yourself with the program before going out to the field on a regular basis. I familiarized myself with weather forecasts, wind patterns, and how to avoid being conned out of our money by smugglers. It’s not surprising to find prepositional oddities in hurried comments and on amateur blogs, but it is jarring to find them on academic sites and in printed educational materials: Read the objectives below to familiarize yourself to the material. - Assignment directions on University of Nebraska Medical Center site. Young children with visual impairments can learn techniques to  familiarize themselves to  rooms in their homes and to their classrooms.  - Text published by American Foundation for the Blind. Occupants can  familiarize themselves to  drill procedures, location of fire exits, and the sound of the fire alarm.  - University of New Hampshire fire drill instructions. It is possible that the expression habituate to, which has a similar meaning, has something to do with the prepositional mix-up. habituate  verb: to fix in a habit; to accustom to, familiarize with. Used with to. Here are examples of the correct use of to with habituate: By doing this kind of exercise regularly,  you habituate yourself to  staying in that  state of mind for longer and longer periods and to writing while in it. After a while you cease to see pictures on your wall. Your vision becomes habituated to them. What strategies does Meursault employ to  habituate himself to  life in prison while  he awaits trial? Children become habituated to  the screens easy gratifications. Note: In American usage, habituate is also used as a transitive verb to mean â€Å"to resort to habitually, to frequent.† For example, â€Å"While not playing the horn, he writes software,  habituates coffee shops  and tries to incite political, economic and religious discussions.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Expressions category, check our popular posts, or choose a related post below:7 Examples of Passive Voice (And How To Fix Them)Empathy "With" or Empathy "For"?40 Idioms with First

Book Review Essay Example | Topics and Well Written Essays - 1750 words

Book Review - Essay Example Even in today's market, every term of economy is more or less associated with the value of gold. Lewis also discusses the role of governments and banks in controlling the market with the help of gold price. The way Lewis says everything in Gold is fascinating and his use of language is quite comprehensible to a layman. The writer is quite well known in the world of major economic journals and here in this book, too, he leaves a mark of his writing dexterity and crystal clear understanding of the subject. "Good Money is Stable Money" is the title of the first chapter of this book. Gold begins with very interesting lines where Nathan Lewis explains why human beings are actually the weakest creatures on the earth. Creating tools, discovering techniques and establishing organizations are all that the human beings can do. Human beings do not have efficiency like the animals to hunt for food, but they are very good at calculations. Calculating the effort and productivity, they have gone to the top of the world and ruling over all the other species alive on earth. Then Lewis turns to the subject of capital investment, which is one of the main sources that have been used for the development of individual economy and productivity. Taking risk is undoubtedly a part of this investment and this cannot be avoided by any means. Lewis compares the risk factor with the endangerment that is involved in the act of hunting. The risk factor present a constant threat and the human beings have always fou ght with that. The author explains how the human beings have always searched for a method to develop their productivity. This characteristic, according to him, is quite natural for the most rational creature on this planet. He draws the reference of Charles Darwin in order to prove his theory. Hardship is an integral part of any financial establishment in a human being's life. To draw a comparison Nathan Lewis beautifully draws the picture of a pregnant mother who suffers from pain during feeding herself. Then he also draws the reference of a family structure to show how the whole system operates. Food and shelter of the family are the elements that are ensured by the husband, while, on the other hand, the wife nurtures the new-born baby and takes preparations for the upcoming future days. Through a series of examples Lewis wants to establish an idea in the readers' mind that some of the very basic steps are required for human beings' existence, whether be at the level of families o r in business. These steps include building knowledge (which, in case of business, can be taken as capital investment), specializing in some subject, productive efforts (or in commercial terms, 'equity investment'), and maintaining promises as well as other bonds. The relationship between children and their parents is also drawn into observation regarding this topic. Lewis says that in business, too, the children or the establishment should look after their parents or founders at some point of time. (Page: 5-6) Explaining the market economy, Lewis contradicts the theory of competition in the market. According to him, the system involves more of a cooperation rather than competition among the companies. This cooperation has expanded with the spread of the market horizon and dependability on people of different strata. As

How has human civilization advanced because of our knowledge of fluid Essay

How has human civilization advanced because of our knowledge of fluid mechanics - Essay Example Professor Mohamed Gad-El-Hak of the University of Notre Dame, Indiana writes that the art of fluid mechanics possibly has its roots in prehistoric times when streamlined spears, sickle-shaped boomerangs and fin-stabilized arrows evolved by trial and error by our Stone Age ancestors. Over 8,000 years ago, as agriculture became the way of life, complex irrigation canals were built along river valleys to control water flow, freeing crop growth from the vagaries of the weather (Gad-El-Hak). The Greek mathematician Archimedes (287-212 BC) discovered the laws of buoyancy forces on submerged objects and laid the foundation stone for the science of Hydrostatics. The cartoon image of Archimedes having discovered the laws of buoyancy in his bath tub and running naked through the streets of Greece shouting â€Å"Eureka† is familiar to all of us. Leonardo da Vinci (1452-1519) observed and sketched the nature of turbulent flow in a water jet issuing from a square hole into a pool and wrote that â€Å"the water jet had two motions, one due to the principal current and the other to random and reverse motion† (Gad-El-Hak, 1998). Many other scientists and thinkers, including , Isaac Newton, Daniel Bernoulli and Osborne Reynolds have made important contributions to this science. One feature of the advancement of human civilization is the interconnection of the world. Oil from the middle-east is carried by ships to North America and Europe, grain from North America is transported Asia and Africa, iron ore and other minerals get shipped for processing to manufacturing plants all over the world. Containerized manufactured products ranging from cars to electronics and clothing are shipped all across the world. At the end of 2010, the global maritime industry had some 55,000 cargo vessels carrying over 1,350 million DWT of cargo representing around 90% of global trade (IMO, p. 6-12). The science of fluid mechanics plays an

Criminal Law-Offences against the person (LLB) Essay

Criminal Law-Offences against the person (LLB) - Essay Example America has enacted specific laws to criminalise the activity of those that spread the disease, whilst the UK relies on existing laws to prefer charges. At present within the UK those deliberately or recklessly infecting others in the manner described above are likely to find themselves charged with offences covered by the Offences Against the Person Act 1861. To date those who have been found guilty have been convicted under s20 of this Act. Under this section the charge preferred is one of recklessly inflicting grievous bodily harm. The cases of R v Konzani1 and R v Dica2 are examples where the courts applied section 2 of the OAPA where the defendants recklessly infected others with HIV. When deliberating on what charges can be brought against those who infect others with HIV the courts will look for proof that the person is aware of their condition that they know the risk of transmission, and they are aware that it passes through sex. People in these circumstances have been found guilty of recklessly inflicting grievous bodily harm. In the case of Dica the court of appeal accepted a submission from the defence that the infected person had consented to the risk of transmission overruling the previous decision of the court where Dica had been found guilty of infecting the injured party. The case of Konzani followed a similar line on consent with the Court of Appeal clarifying how consent should be determined3. In this case, the court of appeal stated that they would only accept that the injured party had consented to the risk, if the defendant can prove that the injured party had been fully informed of their condition, and had made a conscious decision based on that knowledge. Agreeing to unprotected sex could not be viewed as consent to the risk of contracting HIV. The current guidelines on charges that can be brought against

Analysis of Walmart leadership Research Paper Example | Topics and Well Written Essays - 1250 words

Analysis of Walmart leadership - Research Paper Example It mostly answers the question why, with an aim of helping the researcher identify the main issues to be tackled in the study. This method will be used in the study to try to understand why leadership is vital for the success of any business. To answer the why questions, you must first develop a causal explanation (Becker & Schram, 1994). Causal explanations mainly state that phenomenon Y (success of a business) is affected by element X (leadership style) (Cooley, 1978). Although some causal relationships tend to be simple, others are more complex. For example, we might state or argue that the transformational leadership at Walmart has a direct effect on its (Walmart) success. This method lays ground for us to do more future research and studies on the same topic. A qualitative method was adopted for the study with an aim of achieving an in depth understanding of the situation (Berg, Lune, & Lune, 2004). This method includes designs, techniques and measures that do not produce discrete numerical data. The data can be collected through direct observation or interviews. This method of research will help us know how (process) and why (the meaning) things happen. This method is flexible and informal, hence preferred since it is also suitable for small samples. Some of the ways used to carry out qualitative methodology include participant observation, direct observation, case studies and unstructured interviews. The method can also help us generate theory from the data i.e. a theory grounded in the data. Questionnaires with open ended questions will be administered to various departments in the firm to enable me to obtain maximum information and interact with various views of the members. Direct observation of the firm’s daily activities will be conducted to get a glimpse of what daily routine leads to such success. These primary sources are

News Article Analysis Essay Example | Topics and Well Written Essays - 750 words - 3

News Article Analysis - Essay Example In such a situation, contrary to economic rules, budget deficits and printing money do not drive up inflation and slashing government spending has a disastrous effect on incomes and employment. Low inflation discourages borrowing and spending and encourages sitting on cash. The persistent weakness in the economy forces businesses to cut prices and prevents workers from bargaining for better wages. Paul Krugman argues for the need to provide monetary and fiscal stimulus to the economy to reduce unemployment and increase economic activity. He fears that letting these problems fester in the belief that these are short term problems would cause larger problems in the longer term. Conventional economic theory suggests that money supply is the most important factor in causing inflation, the classic explanation of â€Å"too much money chasing too few goods†. The $ 2 trillion that was injected into the economy should have caused the high inflation that many economists feared. However this perhaps was not real money injected into the system but more in the nature of a book adjustment for the distressed financial institutions. The two other factors that could have driven inflation were however absent in the US economy, the demand-pull factor and the cost-push factor. The demand-pull factor has been weak because of high levels of unemployment and the pessimism about the future in large sections of the people. There was no cost-push factor perhaps due to the fact that the crisis was global in nature. The Euro zone has been in recession and the China growth rate has slowed, reducing demand for a whole range of commodities. Conventional economic theory was formulated in a time period where each country’s economy was significantly insulated from others through geographic distance, tariff barriers and other obstacles to trade. These theories perhaps need re-examination in the light of the interconnection in global economy. Paul

Poe's The Cask of Amontillado Essay Example | Topics and Well Written Essays - 500 words

Poe's The Cask of Amontillado - Essay Example "The Cask of Amontillado" is an ultimate tale of revenge which explores how pride can overwhelm a person causing him to pervasively obtain the revenge he believes he and his family is worthy of as well as how pride can become the ultimate instrument for a person's death. Through his artistic skill of combining various literary techniques, Poe portrays why a person overwhelmed with pride is in a grave danger. It should be noted that pride solely controlled the actions of the main characters, Montresor and Fortunato. The pride of Montresor has become his main motivation in plotting his horrific revenge. The opening statement of the story justifies this: "The thousand injuries of Fortunato I had borne as I best could, but when he ventured upon insult I vowed revenge." Even though the story fails to clearly identify how Montresor was insulted by Fortunato, it becomes apparent that the former regards himself very highly enough for his pride to be severely hurt and stung because of this. This pride motivated him not only to punish but "punish with impunity." Thus, Montresor states, that he should not "fail to make himself felt to him as such to him who has done him wrong." The murderer is overwhelmed by his self-righteousness, justifying even a horrible crime like murder. Montresor's murder of Furtonato can also be interpreted as his quest of redeeming the pride of his great family.

News Article Analysis Essay Example | Topics and Well Written Essays - 750 words - 3

News Article Analysis - Essay Example In such a situation, contrary to economic rules, budget deficits and printing money do not drive up inflation and slashing government spending has a disastrous effect on incomes and employment. Low inflation discourages borrowing and spending and encourages sitting on cash. The persistent weakness in the economy forces businesses to cut prices and prevents workers from bargaining for better wages. Paul Krugman argues for the need to provide monetary and fiscal stimulus to the economy to reduce unemployment and increase economic activity. He fears that letting these problems fester in the belief that these are short term problems would cause larger problems in the longer term. Conventional economic theory suggests that money supply is the most important factor in causing inflation, the classic explanation of â€Å"too much money chasing too few goods†. The $ 2 trillion that was injected into the economy should have caused the high inflation that many economists feared. However this perhaps was not real money injected into the system but more in the nature of a book adjustment for the distressed financial institutions. The two other factors that could have driven inflation were however absent in the US economy, the demand-pull factor and the cost-push factor. The demand-pull factor has been weak because of high levels of unemployment and the pessimism about the future in large sections of the people. There was no cost-push factor perhaps due to the fact that the crisis was global in nature. The Euro zone has been in recession and the China growth rate has slowed, reducing demand for a whole range of commodities. Conventional economic theory was formulated in a time period where each country’s economy was significantly insulated from others through geographic distance, tariff barriers and other obstacles to trade. These theories perhaps need re-examination in the light of the interconnection in global economy. Paul

INVESTIGATING BUSINESS ENVIRONMENT Essay Example | Topics and Well Written Essays - 1250 words

INVESTIGATING BUSINESS ENVIRONMENT - Essay Example ers, it usually refers to those people who exist outside the organisation, such as, customers, suppliers, shareholders, customers, governments, and competitors. In case of the proposed companies discussed in this paper, the both categories of stakeholders are affected by the business activities and their real interest in the nature and types of decisions that the company takes. Stakeholders come together for a unified purpose and help to increases their strength to solve the business problems of conflicts at various levels to achieve common goals (Steven, Normand and Glavas, 1998; Jones, 2007). In this section, an attempt has been made to critically analyse the stakeholder composition of Asda and perform a thoughtful insight of the success features and the need for improvements, in this direction. In case of Asda, prioritizing on the quality product services and competitive price setting, the customers would be drawn towards the company due to its low-price setting and good range of products. Present day customers have high expectations from present day organisations. At the same time, they want to reap benefits and give back to the community. This way it helps to inform about the company’s dealings and ethical business proceedings. Similarly, the Asda stores and depots have community notice-boards and a monthly magazine to disseminate information. Adsa has been taken over by the American retail giant Wal-Mart. This as a result makes Wal-Mart a primary stakeholder of Asda as the business performance of the company will largely affect the financial status of Wal-Mart. The role of Wal-Mart as a stake holder lies as the owner of the majority of the condoling shares. However, the power to make decisions still dwells in the hands of Asda. Any major decision that can potentially change the organizational structure of the company needs to be approved by the parent company (Cowe, Buckingham and Martinson, 1999). Employees at Asda are conscious about the needs of

Hul Vijeta Essay Example for Free

Hul Vijeta Essay Taking learnings from earlier years, a successful redemption programme was implemented, reducing liability substantially. To maximise redemptions by all whoselsalers in the network in the most efficient manner, thereby reducing HULs liability. Challenge: To overcome problems faced in previous redemption drives i. e. poor attendance, long waits and wasted agency resources for visiting cities with gift/ rewards vendors. And to maximise redemptions, given the background and geographical spread of venues. Objective Challenge Target Audience HULs wholesalers, ( Vijeta Programme members) primarily small businesses, who have stiff targets and are wooed by schemes from competition. They earn reward points on every purchase and can redeem them for gifts. Redeem your points for rewards in your own city - that was the theme. Given that it is an annual event, the task was to create ‘a difference’: This was done by creating a dedicated †¢ Vijeta AV †¢ Invites to event. Event collaterals:Backdrops A 74 city redemption drive over 2 days in the cities with maximum points’ liability. . Day one for Platinum and Gold members, Day 2 for Silver. 2. A formal invite with members’ Vijeta points personalised, sent well in advance. 3. 3 Teams of 4 students each per zone ( instead of Agency resources) managed the redemption events with daily reports to a Direxions coordinator. 4. HUL received transaction reports within 48 hours of the transaction being done! Direxions coordinated with vendors to ensure that the value, quality and supply/ quantity of products was commensurate with expectations and demand. 6. A soft copy of all points in each city to enable correct rewards being redeemed 1. 30,000 reward requests requested nationally 2. Rs. 100 Million worth of rewards redeemed.

Goethes Magical Philosophy and Possession of Nature Essay -- Goethe

Goethe's Magical Philosophy and Possession of Nature After hearing comments from the class, and especially Professor, about Goethe's appropriation of nature I began to wonder about the argument I had presented in our presentation. I decided to do further research and found some interesting arguments that both supported and detracted from my original statement. Although I think Goethe's relationship to nature is undeniable, perhaps his "appropriation" of nature is less clear. I think the term "appropriation" is the cause of the problem in identifying his true relationship to nature. In our presentation we presented examples of the appropriation of nature through Romantic literature. The most direct example of this was in Anne's detailed description of English landscape gardening where nature was physically appropriated to create the picturesque. Here we can see the distinction between any concept of Goethe's appropriation of nature and the real and physical appropriation by English landscapers. The term appropriation denotes and connotes possession on the part of the appropriator. The question of possession therefore becomes central to an idea of Goethe's appropriation of nature. Indeed, the landowners of England commissioned landscape architects to transform their grounds into models of the picturesque and this process was demonstrative of an actual possession over the land. However, I find it difficult to reduce Goethe to materialism and believe that he would take a more engaged and emotional approach to nature. It is obvious that Goethe never actually appropriated any of nature, especially when compared with the English landscapers, but I'm not sure if this satisfies an understanding of his relationship to nature... ...n cooperation. It is also interesting how this problem expands into Goethe's Faust and Italian Journey and seems to be the basis of a greater theme in his literature. The question of Goethe's appropriation of nature could be whether he subscribes to a mechanical or magical philosophy in MacLennan's terms. Either master to nature or companion, Goethe's relationship with nature is dynamic and complex. Works Cited Brown, Jane K. Johann Wolfgang von Goethe. http://worldroots.com/brigitte/goethe1.htm 19 Feb. 2005. Goethe, Johann. Italian Journey. London: Penguin Classics, 1962. MacLennan, Bruce. Introduction to 'Goethe, Faust, and Science' seminar. http://www.cs.utk.edu/~mclennan/Classes/UH348/Intro-IIC5.html 19 Feb. 2005. Seamon, David. "Goethe, Nature, and Phenomenology". http://www.arch.ksu.edu/seamon/book%20chapters/goethe_intro.htm 18 Feb. 2005.

Work Experience Essay -- Papers

Work Experience Work experience. The first time those words were mentioned I felt a cold shiver slowly descend down my back. Images of spending a week with unknown people in dead-end jobs flooded into my head. It was obviously going to be far too much effort for what it was worth. Yet, another side of me said do I want to be watching paint dry, or even watching grass grow.’ This is not where I want to be. I want to be out, I want to be experiencing, living, running, jumping, eating, playing, screaming, laughing, anything. I had to apply to a company for a two week placement, and this had to be done through proper procedures, so I had to make sure my curriculum vitae was up to date and well presented. I first began to think what type of work experience would I most enjoy and benefit from. I thought I would like to work in a computer related placement since I am doing IT as a GCSE and I have a keen interest in it. I went along to the careers office and talked to the careers teacher but he didn’t quite have what I wanted so I went home and done some research on the internet and found a contact number and e-mail, I phoned the number and asked about any work experience opportunities and they said the best thing was to e-mail my queries to a certain e-mail address. I e-mailed this person and they replied wanting to know what was the exact specification of this work experience. After several e-mails, they told me to send my CV along with a letter of application and so I did. A few weeks later I received a e-mail saying they do not do work experience for GCSE students, but added by saying they were planning to launch such opportunities... ...ing and informative week, I enjoyed every part of it as most of the tasks I comprehended them as challenging. I was made to feel extremely welcome by all of the members of the staff. I found the week very informative because I found out that it is definitely the sort of business I would like to do when I leave school/university. By taking up this work, it had made me feel differently about my career plan as how crucial it really is before this work experience. When I look back at my work experience in about five years time I would like to think of it as â€Å"It was worth every penny†. Also how a great deal it was influential in playing a crucial part in my life when I reflect back! I walked to the train station feeling satisfied with myself. I arrived home feeling rather cheerful and surprisingly looking forward to school.

Journeys: Meaning of Life and Inner Journey Essay

To go on a journey does not necessarily require one to physically move from one place to another. A journey can happen anywhere, and at any time, even if you are not moving. An inner journey is to transcend above the physical and temporal world into a spiritual realm. This enables one to look at life attentively and be alert to the lessons learnt from experience. ‘Of Eurydice’ by Ivan Lalic, ‘Fax X’ by Gwyneth Lewis, ‘Wind in the Willows’ by Kenneth Graham, ‘The Road Not Taken’ by Robert Frost, ‘The Red Tree’ by Shaun Tan and ‘Baraka’ directed by Ron Fricke are five texts that explore this concept of inner journeys. Collectively they present inner journeys to be inevitable, that they require you to make choices and that they make you ask questions of an ontological nature. It can be argued that inner journeys are inevitable in that they are unavoidable. Whether we are open to it or resist it, essentially we grow from experience and consequently this growth contributes to one’s understanding of self. This idea is presented in ‘Of Eurydice’ through choice of words such as ‘dark’, ‘despair’ and ‘death’. These words all have connotations to the fact that death is inevitable, and the persona has come to realize this when his is unable to return from a journey with his goal. This supports the idea that journeys are indeed inevitable and cannot be avoided; furthermore his understanding is emphasized when the composer ends with ‘hideously enriched’. This use of oxymoron is effective in that it portrays that idea of growing and learning from the most painful experiences. Similarly, ‘Fax X’ also deals with the idea of journeys being inevitable; the metaphorical use of a cruising ship implies hopeful prospects for a better day. However the symbolic use of ‘Tomorrow ringing out like a buoy’ presents the depressing idea that essentially we are only looking ahead and mindlessly keeping ourselves occupied until death engulfs us. Hence it is arguable that Inner journeys are unavoidable, as we cannot escape the fact that one-day we will die. As humans we incomprehensibly attempt to outlive our allotted lifespan, in doing so we take ourselves on an inner journey of realization and consequently acceptance for death. In addition, inner journeys are essentially about the choices one has to make in life, as conflict and contradiction are at the heart of any journey. ‘Wind in the willows’ is an example of how conflicting attitudes in one’s self determines what ‘path’ we choose. ‘Wind in the willows’ presents three characters that represents the ego of one person: the optimist who is open to change, the pessimist who resists it, and the one little voice stranded in the middle trying to make a choice. The attitudes of these three different personalities are presented through language, which depicts the nature of the characters. The punctuation of the toad’s character constantly consists of commas. This creates an exhilarating effect that enables the audience to get caught up into the toad’s excitement and zest for life. The language of the toad is also that of an optimist. The use of ‘tomorrow’, ’beautiful’ and ‘we’ suggests that the toad is happy and willing to go on a journey and is open to change. The Rat’s attitude however is in complete contrast to the toads. The use of adjectives such as ‘slowly, and ‘trusting hands into his pockets’ suggests that the rat despises change. Hence the use of these two character, with the mole being indecisive in-between alludes to the choices one that to make constantly in life. Our insatiable thirst for more is hindered by our obligations to be responsible and sensible. Hence this conflict within one’s self depicts the inner journey of the responder trying to make choices by weighing pros and cons in their heads. Similarly, ‘The Road not taken’ presents elements of uncertainty as well as the burden of making choices. However this is communicated to the responder through symbolism, alliteration and accumulation of words. The ‘Road’ itself is symbolic of choice. The title indicates that the poem is about the road the composer did not take. In conjunction with the use of alliteration in ‘wanted wear’ it reflects the persona’s desires and personal aspiration. The choice of words such as ‘Diverged’, ‘yellow’ and ‘sorry’ are connation to choice, the uncertainty of making such choices and the regret of having to make choices. The accumulation of these words suggests that the persona is filled with an overwhelming sense of hopelessness and regret. Regret stems from his inability to be everything he wants to be and hopelessness of being incapable of exploring all the possibilities and desires in his life, because ultimately life is too short. ‘The Road Not Taken’ laments on the reality of life, that one cannot be everything due to the constricting nature of making choices. However one cannot escape making choices in life, and every choice that you make will consciously or unconsciously take you onto an inner journey of realization, hope and desire. Furthermore, inner journeys essentially require you ask questions of an ontological nature. An inner journey is present in the human desire and insatiable thirst to seek answers concerning who are they, what they are worth and the purpose of their life. This concept is evident in ‘The Red Tree’ by Shaun Tan, which depicts the story of a child’s struggle to find her place in the world. The ambiguity of the ‘child’ allows the responder to reflect upon the child within themselves and their personal desire to find one’s sense of self in a confusing and incomprehensible world. This idea is presented in frame two of the Paleolithic Fish. The milky eyes of the Paleolithic fish have connotations to death; the open mouth of the fish suggests that the child is being engulfed by a world full of doom and despair. However in the same frame, a little red leaf still lingers. The use of the colour red implies the leaf is one of passion and hope of the individual. The conjunction of the fish and the leaf suggest that journeys are depressing, as they require you to look at the depth of your being and your insignificance. However, despite the profanity of our reflection of our inner journeys there is always of sense hope that exists and enables us to continue on with life. ‘Baraka’ directed by Ron Fricke extends on this struggle to find answers in life. Using production elements such as sound, lighting, transition rates and camera angles, Fricke show humanity’s attempts to find answers through human relationship with nature and religious exploration. The transition of lighting from dark and light in the opening sequence suggests the evils and beauty of the world. The camera angles of the mountains are such that the mountain seems empowering and it appears that it is leading up to the sky. This is followed by quick transition rates that occur through the shots of technology, which are a reflection of the busy, and conglomerated lives humans. The contrast between these images enable meaning to be made and allows the responder to transcend above the physical and temporal world and reflect upon the way humans live. In such a convoluted and technologically elite world, humanities underlying desire is to find the ultimate purpose in life.

Manage Continous Organisational Improvement Essay

Abstract The sector of healthcare is vital for living that no one may deny. The advancement of technology has been a blessing in disguise for human health. Times are gone when people used to wait in long queues to get attention from the doctors and paramedical staff. The governments of the world were also responsible to not properly utilising the healthcare setup. In many parts of the world, it was still deemed as forbidden until the advent of 21st Century. Manage Continuous Organisational Improvement INTRODUCTION The sector of healthcare is vital for living that no one may deny. The advancement of technology has been a blessing in disguise for human health. Times are gone when people used to wait in long queues to get attention from  the doctors and paramedical staff. The governments of the world were also responsible to not properly utilising the healthcare setup. In many parts of the world, it was still deemed as forbidden until the advent of 21st Century (Alison; 2012). DISCUSSION Change management is something everyone thrives upon be it a business or medical science. For effective progress in any field of study, what matters the most is a well laid out and proper action plan. For example in business arena, gaining momentum is important in terms of financial aspects. For it one who is interested in business must be familiar with implementing a business plan to the suitable effect. The first and the foremost aspect is how much investment would be required for the project to be undertaken. Every country encourages ideas and the best way to be known for this purpose is to bring out something creative. In any aspect of profession, planning plays a vital role as well as management. In all most all the line of work, there is need for budgeting, staffing along with other strategizing options. In the context of globalization and global economy, change management becomes evident when we find that companies are overlooking the global parameters of a business where change is constant. In the context of this change, outsourcing is global strategic alliance that fosters a winning international strategy. The implementation of the policy of health is a complex topic that incorporates conceptual models. It is all about the guiding principles, rules, and regulations that lead to operational strategies. There are several one must be familiar with in order to accomplish explicit healthcare policy. To understand it, the cognition with health policy or governmental law is important. These also comprise of process of funding along with decisions taken at decentralised or national level. These widely effect upon how to deliver such services (Alison; 2012). The contemporary healthcare concept incorporates people from various fields related to medical technology including surgical equipment and medications. Access to evidence from medical and health research as well as latest information is also included within. The area of healthcare is notably one of the few areas which is blessed by heavy spending of the governments and the individuals alike. Alternatively the individual with less income is forced to pay a higher co pay and deductible for a lesser amount of coverage (Alison; 2012). SCENARIO You have recently taken on the role of change manager in an organisation. The organisation has decided to introduce the concept of continuous organisational improvement and you have been asked to lead this development. Before embarking on this work you decide that it is necessary for you to complete some detailed thinking in a number of key areas. In carrying out this assignment you should either use an organisation you have or currently work for. You must know this organisation well at a strategic level. Alternatively you should use the case study material provided. Firstly you need to give careful consideration of how a culture of continuous organisational improvement will be created. The process of change is inevitable in every organisation and NHS is no different. Mr. Regal has been appointed as a new Change Manager for NHS and is a dedicated individual who knows how to run things for the benefit of the organisation. He has been working in many prestigious organisations and thus he is also familiar with psychology of team working alongside him. Mr. Regal knows that all employees of NHS will need his active support to get the job done. For this purpose, involvement of staff and planning at early stage are a key to sure success to bring the process of change. It must also be noted that the policies to bring change must not oppose organisational policies such as redundancy, reorganisation and redeployment (Elizabeth; 2012). Before progressing any further, it is important that people within NHS must have idea of what change is all about. There are many types of changes including the ones instigated from ideas within NHS whereas some come from beyond the organisation. Other ideas include temporary and permanent ones all working for benefit of the organisation (Elizabeth; 2012). Since NHS is a complicated organisation thus many changes within are not clearly defined. In a typical organisational change model, new ways of working, unfamiliar team structures, processes and procedure are encompassed. Speaking individually, changes made at staff level can bring out pessimism, optimism, motivation, energy, enthusiasm and excitement to fear, anxiety, challenge, resistance, ambiguity and dread on various  instances. The fear within the staff is due to the concerns over new management and workload as well as job security and pensions. Thus various emotions can come into play and leads to distraction from development and provision of service. The staffs of NHS are ready to deal with anxiety which may be due to anticipating change. Surely, it will take Mr. Regal to get to know about the employees and the old standards that have been the hall mark of success for NHS. However, these techniques of the past won’t last long and thus change in the system is mandatory. Thus it is important to introduce such techniques that are part and parcel of modern day mechanism (Gallouj & Djellal; 2011). Mr. Regal knows what is the main reason of downfall of organizations i.e. those who are not willing to manage or identify change in human components. He has been performing his services as a freelance consultant for last 10 years. He suggests that the involvement of the individuals working within the organisation is necessary so that the way of thinking and behaviour may be altered. Now this may seem to be easier said than done as it requires thorough practice, time and motivation. The change in behaviour may not be easily measurable or achievable since the elements of humans are unable to get attention they require. As a line manager, it is the duty of Mr. Regal to lead from the front to identify and manage such human elements. NHS must also bear in mind that the change of initiatives must not go beyond the desired capacity. If it happens, the key resources required may turn uncontrollable. The extra workload must be shared by senior support and managers according to the resources and plan of action (Gallouj & Djellal; 2011). Before starting anything, what matters the most is planning same is with organisational change. It is never easy for people to accept what comes within that change process. They find it difficult to adjust or absorb to change and also for the management, it is not an easy task. They may have to face various reactions to it including temporary reductions in performance measurements and activity. For this purpose, a proper timetable must be provided which may give the employees enough time to get ready. This may also produce the impact desired by Mr. Regal and the new management of NHS (Karen, Jean & Gretl; 2012). CLARIFICATION/RATIONALE The second step is to what the outcomes of it may be the Clarification/Rationale. For this, it is important that the management is familiar with measurable outcomes. Mr. Regal and his team managing all must have a comprehensive vision that may lead NHS to new developments. The staff may get affected by the change being implemented. COMMUNICATION & INVOLVEMENT Mr. Regal knows that in order to have proper implementation of plans, the doctors, nurses as well as other workers in NHS must have confidence. For this purpose, it is necessary that they must have recognition of benefits and responsibilities, acceptance, understanding, will, interest, and  awareness. This could only be achieved if proper strategy regarding effective communication and involvement is drawn (Karen, Jean & Gretl; 2012). It is important that all the stake holders of NHS must be taken in confidence before the implementation of policy. The communication between the both parties is vital to reach a break through. Ineffective communication may result in difference of opinion. Thus by implementing proper communication skills, effective involvement can be ensured. RISK ASSESSMENT Mr. Regal suggests that implementing the process of change within NHS may be easier said than done provided that proper planning is implemented. Nevertheless with a process of change also comes the feeling of fear from within such as negative reactions, doubt, change in working and location. This is something that must be assessed at the earliest and must be done by a competent team. They are the individual who look to safeguard the interests of working groups specially the vulnerable people who may get impacted by the change. For this purpose, an implementation plan must be designed according to the time frame of change (Karen, Jean & Gretl; 2012). MONITORING Monitoring within the organisation is necessary to know about the activities the employees are engaged in. This also depends on what type of change is being implemented within the organisation. In many organisations the best way to get feedback is to make use of various perspectives. The best form of monitoring can be done on the basis of complaints, facts, reports, opinion, outputs, behaviour and levels of error. It is not necessary for techniques of monitoring to be elaborate but they must be appropriate and timely. Despite of its effectiveness, it may be considered as violation of privacy matters of the employees. Many organisations make use of various tools including the audio monitors and cameras. The employees too may enjoy various benefits of monitoring  including the safety measures. Many organisations including the hospitals and banks make use of close circuit television systems (CCTV) to monitor for safety. ORGANIZATIONAL LEARNING Mr. Regal is of opinion that NHS must implement organisational learning which facilitates room for improvement. He explains that only those organisations that are willing to learn from their mistakes and ready to transform succeed. This phase of learning may not necessarily be a beneficial one. There might be a possibility that any individual within NHS may learn but not share with his team mates. Similarly, the subordinates in NHS may not be share the information learnt due to its policies. In order for NHS to become a learning organisation, it is important that it is ready to change, learn and adapt. In today’s competitive marketplace, an organisation maintaining its position in rapid changing environment is a tough ask. Everyday constant developments are being made thus providing corporations to transform into learning organisation. Mr. Regal believes that NHS has a capability to provide platform for learning. This may be stored in the minds of the people as well as the organisational memory in form of written documents, policies and procedures. If NHS successfully transforms itself as a learning organisation, it may widen the prospects by creating practices (Neil, & Jo; 2013). In order for NHS to prosper according to the modern phenomenon of change, it is important that it must learn from experience directly as well as others. The organisation may directly learn from experience by working on procedures of incremental refinement. Mr. Regal explains that it is natural for an organisation like NHS to be faced with number of obstacles including the lack of learning orientation. This is one of the most important of all the barriers in any organisation. These may be further classified into three types environmental, individual/group and organisational. In order for NHS to progress, the  people within the working group must have an active mind. The barriers of learning within an organisation include management practices and corporate culture. Besides that concern from external stake holder, industries, and public policy results in external barriers. EMBEDDING ORGANIZATIONAL CHANGE Mr. Regal suggests that NHS must act according to the standards of modern day organisation. Like others, it must introduce initiatives of change regularly perhaps on multiple levels too. Mr. Regal emphasises that proper process of research needs to be implemented on total quality management. This in turn will build cultures of compliance and health. As an organisation NHS has always worked on phenomenon of high quality care for all. Today, many leading organisations throughout the world are focusing on system of the organisation and system health at the same time. These are linked with a promise that quality work today may pave way for tomorrow’s high-quality work. The hallmark of a healthy organisation is that they embed culture promoting engagement, trust and openness. They achieve it on the basis of learning and improvement process. In almost all the organisations, there are often contradictory aspects hidden. In NHS, the priority is the measurement of higher outcomes such as population health. The founding principle of NHS has always been high quality care for all (HQCfA). The main point of focus is how this may be achieved emphatically. For this purpose the priority of work is done is patient and population which is deemed as weakest link. WHAT IS QUALITY IMPROVEMENT? Quality improvement is something that every organisation must thrive upon. There are various approaches and definitions and may be more fruitful than the other one. In medical practice, the purpose of quality improvement is to look for ways to provide better services and care. Mr. Regal says that change management may only be effective if the team performs as a single  unit. Quality Improvement is a team process at its core. When the circumstances are right the team perform according to different perspectives, knowledge, skills and experience. This helps in bringing out improvements that last long and is beneficial for the entire team as one unit. In order for the program to be successful, it is important that the top leadership as well as the employee support the process of change. Both qualitative and quantitative methods are employed for the process of Quality Improvement. This helps for improvement of safety, effectiveness and efficiency. NHS has always thrived on leadership and engagement for improvement. Every organisation has a room for improvement in one way or another. Same is with NHS as assessed by Mr. Regal along with his management team. As a matter of fact changes needed in NHS include changes made on a drastic level. Change management is a process of transition from current to new mode. It is important for the individuals to be ready for the change. The first and the foremost step, is focusing on the ability of leadership. Mr. Regal must act as a role model for other employees within NHS to follow. He must set an example that becomes cornerstone of the organisation. He must implement rules and regulations that maybe followed in the long run. As a leader, he must avoid using thought process that creates separation in form of perks. Mr. Regal knows that talking to people working in the organisation on policy matter will restore their trust on him. Also he may be able to know about the problems faced by the employees and solve them individually. Two other aspects that matters the most are passion and genuineness. IDENTIFIES AREAS FOR IMPROVEMENT In order to bring change within NHS, each working group must know what role they need to play. They must realise importance of their role in the process and consider it as a historical one. As a supreme command, it is the duty of Mr. Regal to communicate with each and everyone involved in the process. Those who have concerns regarding the change need to be addressed at the earliest. In order to bring down frustration, Mr. Regal must keep in mind the six phases that reflect the reaction of the people affected by the change. IMPACT OF THE PROPOSED CHANGES ANTICIPATION: Many of the employees are anxious what the change may be and how will have an impact on them. Such employees are unable to know what it has for or against them and don’t know what to expect. CONFRONTATION: This is the stage where people discover that something good or bad is going to happen. Many times they are able to figure out that the plan of change has already been initiated. REALIZATION: The third phase is of realisation where the impact of the change is in front of the people. The results will always be different as realised by the people. DEPRESSION: Besides being intellectual people begin to know the outcome of the change that makes them emotional. They begin to mourn on the past but can’t do anything about it leading to stress and depression. ACCEPTANCE: In this phase, people begin to acknowledge the process of change both emotionally and intellectually. In any organisational setup, people at first have some reservation but seeing the benefits may change their opinion. Nevertheless, there is no reassurance to it. ENLIGHTENMENT: In this last phase, people begin to wonder how they were able to manage the old ways while this change has turned out to be more fruitful to them. EVALUATION OF THE PROPOSED CHANGES TO THE ORGANISATIONAL ACTIVITIES Bringing change management and to make it work effectively is not a piece of cake for anyone. A consultant like Mr. Regal too will require time to convince employees working within NHS. For this purpose, it is important that why to bring out the best service from the organisation the world has ever seen. It is important that the management and the staff both support one another for the accomplishment of the goals desired. As a unit both of the organisation stake holders need to understand the importance of the decision. The plan is to make NHS sustainable and best value organisation for the benefit of the people. This model of Change in NHS vows for the improvement collectively in terms of experience and knowledge. This process may also take into account former employees of NHS who had a history of quality services within the organisation. Since its birth, the organisation of NHS has worked for the benefit of humanity. Today it stands tall as the largest organisation of Europe dedicated to provide detailed healthcare services at minimal or low rate. Mr. Regal hopes with his new change policy, the organisation may become the largest healthcare organisation in the entire world. However, for that purpose, proper mechanism of work needs to be planned. The day when NHS was born, it comprised of more or less 14 regional hospital boards. Today it is also known to be the extensive employer of the nation (Nigel; 2011). CHANGES REQUIRED INTRODUCING IMPROVEMENTS TO THE ORGANISATIONAL ACTIVITIES NHS may benefit a lot from change process by introducing improvements to the activities of the organisation. In aiming for continuous improvement, NHS must market what they work for i.e. healthcare services. Mr. Regal emphasises that proper planning leads all the way to success for organisations initiating change. Despite this change process being beneficial to the organisation like NHS,  but there are certain things that may turn against if the management isn’t prepared. These challenges may be because of not creating ample room for improvements, slower adoption, work surroundings, resistance and ultimately not creating the necessary improvements for the organization. If in future NHS further aims to make itself better by bringing in new concepts, they must know how to manage and operate it effectively (Nigel; 2011). To begin with changes need to be done must be planned first but implemented gradually. This may help in bringing helpful change to one and all. The employees must be taken into confidence for the implementation of policy and thus building awareness is important. Inform the employees, inviting them to be the part of change process. Make an announcement and publish it via intranet besides informing the employees by meeting them. It is also important to mention the date and time of the process to take effect. Involve in all the employees of the company so that documentation; scheduling or minutes of meeting can be carried out (Nigel; 2011). It is important to satisfy the employees that the change that is going to happen is for betterment of the organisation. Those who have questions or concerns related to it need to be satisfied. The employees are mainly concerned with how the policy change may affect them. For this purpose, it is important for Mr. Regal to remain calm and patient and address the situation effectively. In order for the assistance of the employees, he must provide documentation for the changes going to happen within NHS. Write step by step instructions things required for the completion of expected process. To help out the employees of NHS, he must offer practice and training programs so that they may learn about the new procedures. It is not necessary to implement changes overnight; it may require slow but progressive steps towards the change. The best way is to make changes one at a time. It may help the employees to learn about new procedures before moving to next step. Feedback from the staff involved is also important as comments, suggestions, ideas or concerns may help to move to the next  milestone. This may also help the employees getting closer to Mr. Regal and they may understand process in far better way. Also it is his responsibility what employees have to say about the possible changes in the procedure. Do appreciate where credit is due when any employee comes up with suitable alternative or suggestion. Mr. Regal must be open to all the employees of NHS and thus answer any questions that emerge in their minds. In case of success motivate employees by giving them appreciation through barbecues or pizza parties. This helps to bridge the gap between the management and the employees. The engagement of variety of people such as user groups, as clinicians, administrative staff and patients is also helpful for the improvement of the services. This way conflicts within an organisation may also be avoided. AGREE AND COMMUNICATE THE PROPOSED CHANGES WITH STAKEHOLDERS Before approaching the stake holders Mr. Regal and team has to go through thorough research. The best way of it is to accompany with the group of experts having good networks. Their role will be to conduct brain storming sessions to the people and groups associated. Make a list of the changes associated with NHS and record it on laptop or flipchart. On finalising the names in the list, then the stakeholders must be arranged according to affect, power and influence. There are 9Cs in healthcare service are Competitors, Commissioners, Customers, Collaborators, Contributors, Channels, Commentators, Consumers, and Champions. CONCLUSION Change management is essential part of business and so do healthcare industry. Both of them rely upon the use of technology, organisational structure, management systems and processes. A hierarchy of organisation includes the bureaucratic processes and chain of command. For this purpose approval with the management is considered mandatory. Thus the roles of employees and leaders are well defined one has to obey the order while the  other has to command. References Alison, Hann; (2012); Health Policy and Politics; Ashgate Publishing, Ltd; ISBN: 140949120X, 9781409491200; pp 150-151. Elizabeth, McCormick; (2012); Change for the Better: Self-Help through Practical Psychotherapy; SAGE; ISBN: 144626808X, 9781446268087; pp 300-301. Gallouj & Djellal; (2011); The Handbook of Innovation and Services: A Multi-disciplinary Perspective; Elgar Original Reference Series; Edward Elgar Publishing; ISBN: 1849803307, 9781849803304; 750-751. Karen, Luker, Jean, Orr & Gretl, A. McHugh; (2012); Health Visiting: A Rediscovery; John Wiley & Sons; ISBN: 1444335812, 9781444335811; pp 230-231. Neil, Gopee & Jo, Galloway; (2013); Leadership and Management in Healthcare; SAGE; ISBN: 1446294862, 9781446294864; pp 250-251. Nigel, Crisp; (2011); 24 Hours to Save the NHS: The Chief Executive’s Account of Reform 2000 to 2006; Oxford University Press; ISBN: 0199639957, 9780199639953; pp 200-201.

General Theory of Relativity Essay

The universe consists of many fascinating objects. Unfortunately, some of which cannot be known with just the naked eye. This is because it cannot be seen from Earth, and other technological advancements are needed to fully determine its nature. This is also the reason why several people have acquired false notions of what those objects are. One of those objects is the black hole. Science fiction films and and television shows have given the public a different view of black holes (Lochner 2006), poles apart from what they really are. This research paper seeks to discuss the definition and characteristics of black holes. Before the characteristics of a black hole can be discussed, it is first necessary to define what it is. An introduction is in order. So what is black hole? According to Lochner (2006), it is the â€Å"evolutionary end point of massive stars (p. 2). † There are stars which has sizes much bigger than that of the Sun. In fact, some of them are â€Å"at least 10 to 15 times as massive as the Sun (Lochner, 2006, p. 2). † When a star of this size sustains a supernova explosion, it leaves behind some stellar residue. Since in space there are no other forces to fight gravity, the residue will crumble unto itself. Lochner (2006) narrates, â€Å"The star eventually collapses to the point of zero volume and infinite density, creating what is known as a ‘singularity’ (p. 2). † Eventually, density will increase; the light rays which is diffused by the star will then be encircling the star. â€Å"Any emitted photons are trapped into an orbit by the intense gravitational field; they will never leave it (Lochner, 2006, p. 2). † The moment the star reaches the point of no density, all the light is trapped. Hence, it is called the black hole. The phrase ‘black hole’ was coined by John Archibald Wheeler (Bunn, 1995). Prior to that, the objects were called frozen stars (Bunn, 1995). Even in the time of Isaac Newton, the existence of objects as such has been thought of. Now it is more accurately explained using Einstein’s General Theory of Relativity. This is â€Å"a geometric theory of gravitation, which incorporates and extends the theory of special relativity to accelerated frames of reference and introducing the principle that gravitational and inertial forces are equivalent (Lochner, 2006, p. 1). † This theory then explains the possibility for such occurrences like bent light caused by massive objects and the very nature of black holes. Such theory enables the event wherein â€Å"space and time become so warped that time practically stops in the vicinity of a black hole (Lochner, 2006, p. 1). † Black holes are identified to have an estimated mass of 4-15 Suns. Since black holes are formed after the death of a star, or supernova explosions, these explosions in turn have after-effects. These effects give way to X-ray binaries which is referred to as black hole candidates (Lochner, 2006, p. 1). Moreover, there exists galaxy-mass black holes. These massive black holes are usually placed in Active Galactic Nuclei, or AGN. AGN is a â€Å"class of galaxies which spew massive amounts of energy from their centers, far more than ordinary galaxies (Lochner, 2006, p. 1). † The black holes in question are said to have a mass of 10-100 billion Suns (Lochner, 2006, p. 1), a testament to how enormous they really are. The mass of one of these enormous black holes was recently determined by radio astronomy (Lochner, 2006, p. 1). The black hole has been portrayed by pop culture as one which sucks objects in; Lochner (2006) refers to the black hole’s inaccurate depiction as â€Å"a cosmic vacuum cleaner (p. 2). † He notes, â€Å"If our Sun was suddenly replaced with a black hole of the same mass, the earth’s orbit around the Sun would be unchanged†¦ Of course the Earth’s temperature would change, and there would be no solar wind or solar magnetic storms affecting us (Lochner, 2006, p. 2). † This is because a black hole can â€Å"exert the same force on something far away from it as any other object of the same mass would (Lochner, 2006, p. 1). † If in any instance, an object gets â€Å"sucked† into the hole, that very same object will pass through what is called â€Å"Schwarzschild radius (Lochner, 2006, p. 2). † â€Å"This is the radius r of the event horizon for a Schwarzschild black hole (Lochner, 2006, p. 2). † In the Schwarzschild radius, the escape speed and light speed is equal. Therefore, in the instance that light passes through, the light would not be able to escape. Say for example, a black hole with the same mass as the Sun, takes its place. Then the radius will still be different. The Sun’s radius is estimated at 700,000 km, while the Schwarzschild radius is only 3km (Lochner, 2006, p. 2). This would entail that the Earth must be of closer proximity to get sucked in a black hole in the center of our solar system. From where we are it is impossible to see the black holes. How do we then determine their existence? Since black holes are merely massive star remains, it would mean that they are of a small size. Also, because all the light gets trapped into itself, it would be impossible to see. Nonetheless, there are instances wherein a black hole can make itself perceivable. According to Lochner (2006), â€Å"if a black hole passes through a cloud of interstellar matter, or is close to another â€Å"normal† star, the black hole can accrete matter into itself. As the matter falls or is pulled towards the black hole, it gains kinetic energy, heats up and is squeezed by tidal forces. The heating ionizes the atoms and when the atoms reach a few million degrees Kelvin, they emit X-rays. The X-rays are sent off into space before the matter crosses the Schwarzschild radius and crashes into the singularity. Thus we can see this X-ray emission (p. 1). † Thus, black holes are dependent on other stars to make its presence known. The very same X-rays are also determinants of â€Å"black hole candidates (Lochner, 2006, p. 2). † It was said that a â€Å"companion star is a perfect source of infalling material for a black hole (Lochner, 2006, p. 2). † Because the X-ray sources are binary, a binary system is also enforced. This system makes the computation of the black hole candidate’s mass possible. The moment the mass is calculated, it can be deduced whether the said candidate is a black hole or a neuron star. What is a neuron star? It is â€Å"the imploded core of a massive star produced by a supernova explosion (Lochner, 2006, p. 2). † Now these neuron stars are characterized by masses which are estimated to be 1. 5 times more than the sun. Moreover, if there exists random variation of emitted X-rays, this is also a signifier of a black hole’s presence. Lochner (2006) states, â€Å"The infalling matter that emits X-rays does not fall into the black hole at a steady rate, but rather more sporadically, which causes an observable variation in X-ray intensity(p. 2). † In addition, â€Å"if the X-ray source is in a binary system, the X-rays will be periodically cut off as the source is eclipsed by the companion star (Lochner, 2006, p. 2). † All these characteristics are considered in identifying possible black hole candidates. For further identification, there are X-ray satellites which examines the skies for X-ray sources that may point out black hole candidates. For the longest time, there has been an identified black hole candidate in the name of Cygnus X-1 (Lochner, 2006, p. 2). â€Å"It is a highly variable and irregular source with X-ray emission that flickers in hundredths of a second (Lochner, 2006, p. 2). † When one exhibits such an irregularity, it becomes a black hole candidate. How? It is because it is impossible for an object â€Å"to flicker faster than the time required for light to travel across the object (Lochner, 2006, p. 2). † Lochner (2006) highlights this fact: â€Å"In a hundredth of a second, light travels 3000 kilometers. This is one fourth of Earth’s diameter (p. 2)! † From this, it can be concluded that the region from which the x-rays surrounding Cygnus X-1 are derived, is relatively small. Now Cygnus X-1 has a companion star with the name HDE 226868. This companion star is â€Å"a B0 supergiant with a surface temperature of about 31,000 K (Lochner, 2006, p. 2). † Now observations found that the spectral lines of HDE 226868, which is the â€Å"light given off at a specific frequency by an atom or molecule (Lochner, 2006, p. 2),† had been changing within 5. 6 days. It was also said that the mass of HDE 226868 is estimated to be 30 times greater than the Sun’s mass. This would mean that Cygnus X-1may possess at least a mass of 7 solar masses. Why 7 solar masses? This is what is required to create the tremendous gravitational pull that would result in the fluctuation in the spectral lines of HDE 226868. Astronomers thought that since 7 masses does not characterize a neuron star or a white dwarf, which is a star that has exhausted most or all of its nuclear fuel and has collapsed to a very small size, it must then be a black hole. However, this issue about Cygnus X-1being a black hole has also been surrounded by much skepticism. There is some speculation that the HDE 226868 may be too small for its spectral category, which in turn implies that Cygnus X-1is smaller than was previously declared. Moreover, uncertainty also shrouds the the mass calculations. It is because â€Å"uncertainties in the distance to the binary system would also influence mass calculations (Lochner, 2006, p. 2). † If the computations are inaccurate, the Cygnus X-1may end up only having 3 solar masses. If Cygnus X-1 has only 3 solar masses, it could be classified as merely being a neuron star, and not a black hole. The good news is that there are more binaries which reveal the possibility of a black hole, that which is much stronger than in Cygnus X-1 (Lochner, 2006, p. 2). In the year 1975, an X-ray transient known as A0620-00 was discovered. In the mid-80s, it was found that the mass of this object was more than 3. 5 solar masses. This fact alone eradicates the possibility of a neuron star, since neuron stars usually possess solar masses of 1. 5. In fact, the discovery of A0620-00 may have put into question the feasibility of other theories. Nonetheless, the best finding regarding black holes is V404 Cygni. This star was found to have an estimated 10 solar masses. Several journals have also written about the existence of black holes. In the 1995 edition of â€Å"Annual Reviews of Astronomy and Astrophysics,†there was a review conducted by Kormendy and Richstone, which implied the eight galaxies were thought to have â€Å"massive dark objects in their centers (Bunn, 1995, p. 1). † These cores were found to have masses which range from 1 million to several billion times that of the sun. Their massiveness was determined by noting how â€Å"the speed with which stars and gas orbit around the center of the galaxy: the faster the orbital speeds, the stronger the gravitational force required to hold the stars and gas in their orbits (Bunn, 1995, p. 1). † In fact, this is how astronomy usually measures masses. There are two reasons why these massive galactic centers were deemed as black holes. To begin with, the centers are â€Å"too dense and dark (Bunn, 1995, p. 1)† to even be considered as a group of stars, or just merely stars. â€Å"Second, the only promising theory to explain the enigmatic objects known as quasars and active galaxies postulates that such galaxies have supermassive black holes at their cores (Bunn, 1995, p. 1). † Even though these reasons point out that the galactic centers are really black holes, there is no sufficient evidence to prove it. Nonetheless, there is a continuous discovery for proofs that systems do include black holes. According to Bunn (1995), â€Å"a nearby active galaxy was found to have a â€Å"water maser† system (a very powerful source of microwave radiation) near its nucleus. Using the technique of very-long-baseline interferometry, a group of researchers was able to map the velocity distribution of the gas with very fine resolution (p. 1). † They also determined that the velocity was â€Å"less than half a light-year of the center of the galaxy (Bunn, 1995, p. 1). † It is from this fact that they deemed the object as a black hole, simply because only a black hole can have that much mass concentrated in such a small volume (Bunn, 1995, p. 1). All these results are included in January 12, 1995 issue of Nature, vol. 373. , as was reported by Miyoshi et al (Bunn, 1995, p. 1). Is there a possibility that the Sun can be a black hole? No. According to Bunn (1995), â€Å"only stars that weigh considerably more than the Sun end their lives as black holes (p. 1). † For about five billion years, the Sun will remain in its present state. After that, the Sun will undergo a phase wherein it will be a red giant star. The Sun will then end its life as a white dwarf star. If there are black holes, are there white ones? According to Bunn (1995), â€Å"the equations of general relativity have an interesting mathematical property: they are symmetric in time. That means that you can take any solution to the equations and imagine that time flows backwards rather than forwards, and you’ll get another valid solution to the equations. If you apply this rule to the solution that describes black holes, you get an object known as a white hole (p. 1). † If a black hole then pulls objects in, a white hole would then push things out. The former sucks in, the latter spits out. However, there is no proof that white holes exist, and there are no studies to point out if their existence is a possibility. There has also been speculations about the existence of what is called worm holes. What is a worm hole? It is â€Å"a theoretical opening in space-time that one could use to travel to far away places very quickly (Lochner, 2006, p. 2). † It is characterized by â€Å"two copies of the black hole geometry connected by a throat – the throat, or passageway, is called an Einstein-Rosen bridge (Lochner, 2006, p. 2). † As is indicated in the definition, it is merely theoretical. There is no scientific basis nor experimental evidence for such existence. However, it is indeed amazing to think that such existence is possible. Do black holes disappear or evaporate? Even astronomers are not sure as to how black holes end their existence. Bunn (1995) notes that â€Å"Back in the 1970’s, Stephen Hawking came up with theoretical arguments showing that black holes are not really entirely black: due to quantum-mechanical effects, they emit radiation. The energy that produces the radiation comes from the mass of the black hole. Consequently, the black hole gradually shrinks. It turns out that the rate of radiation increases as the mass decreases, so the black hole continues to radiate more and more intensely and to shrink more and more rapidly until it presumably vanishes entirely (p. 1)† This is a mere theory. There have been no proof or scientific conclusions as to how black holes really diminish. Black holes are just one of the many things included in the vast universe we are a part of. Thanks to science and the technological advancements at present, we can have greater awareness and knowledge of what is within our universe but beyond our reach. References Bunn, T. (1995). Black Hole FAQ List. Retrieved December 13, 2007, from http://cosmology. berkeley. edu/Education/BHfaq. html. Lochner, J. (2007). Black Holes. Retrieved December 13, 2007, from http://imagine. gsfc. nasa. gov/docs/science/know_l2/black_holes. html.